Founder Guides
6Practical thinking for people building teams under real constraint.
For founders and hiring executives
Most reference calls are a formality run at the end of a process, with the candidate supplying the names and the questions inviting a positive answer. This is how to run one that actually tells you something.
For founders and hiring executives
The right stack at eight people is not a smaller version of the right stack at eighty. Buy the capability you need now, keep the number of systems low, and make sure you can take your data with you when you leave.
For founders
Five beliefs that feel obviously correct and reliably cause damage, and what to do instead.
For founders building a hiring function
Founder-led hiring is a genuine advantage early on. This is about recognising the point at which it stops being one, and what to do about it.
For founders and hiring managers
Structure is what makes hiring decisions comparable. This is the full system, competencies, scorecards, loops and decisions, with the working documents to run it.
For pre-seed to Series A founders
How to sequence your first ten to twenty hires so the company can still change direction at hire eleven.
Get notifiedHiring Tools
3The working documents Terra uses inside live engagements.
For founders running searches without an ATS
Four working tabs that hold a search together: what is open, what moved this week, and where the talent actually sits. Blank rows stay blank, the weekly dates roll themselves forward, and the totals add up across every week automatically.
For founders and hiring managers
A bank of 101 competencies you select from, and a scorecard that turns five independent opinions into something you can compare. The working half of the Structured Interview System.
For founders and hiring managers
The document that answers a candidate’s real questions before the first call, so the conversation starts somewhere useful. A blank structure to fill in, and a completed example to see it working.
Candidate Guides
2For operators and engineers moving into climate and hard tech.
For candidates and founders
Equity is often the least understood part of a startup offer, and the part most likely to damage trust when it is explained badly. This guide explains what you are actually being offered, which numbers matter, and what to ask before you accept it.
For experienced operators considering the move
How to evaluate a climate or hard-tech company from the outside, before you take the risk of joining one.
Get notifiedAdvisory Tools
1Frameworks for organisational and communications challenges.
A resource library is easy to fill and hard to make useful. Every one of these comes out of work Terra does inside live engagements, and each exists because founders and candidates kept asking the same question.
The working tools are editable files, not PDFs, because a spreadsheet you cannot fill in is not a tool.
Let’s talk about the role, the market and what great could look like. The first conversation is diagnostic, not a pitch.
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