For founders and hiring executives
Engineering Leadership Reference Guide
The reference conversation most companies run badly, rewritten to actually produce information.

Who it is for
- Founders taking references on a first engineering leader
- Hiring executives who keep getting references that tell them nothing
- Talent teams standardising how references are run and recorded
The problem it solves
Most reference calls are a formality run at the end of a process, with the candidate supplying the names and the questions inviting a positive answer.
A reference conversation designed properly is one of the highest-signal parts of a search, particularly for leadership hires where the failure modes are behavioural rather than technical.
What is inside
- 01Who to speak with, including how to source off-list references without damaging the candidate
- 02How to frame the call so the reference is willing to be candid
- 03Environment-specific questions: early stage versus scale, hardware versus software
- 04Management questions that surface how someone actually leads
- 05Technical depth questions for non-technical interviewers
- 06What to listen for, including reading what a reference declines to say
- 07A reference synthesis scorecard
The other two guides
For pre-seed to Series A founders
The Origin Team Guide
How to sequence your first ten to twenty hires so the company can still change direction at hire eleven.
In productionDownload the guideFor experienced operators considering the move
Moving Into Climate and Hard Tech
How to evaluate a climate or hard-tech company from the outside, before you take the risk of joining one.
In productionRead the guide